URGENT Security Advisory: Immediate Action Required for PaperCut NG and PaperCut MF

Click Here

About Metro Sales Inc.

It all started in 1969, selling paper and toner to businesses in our community.

More than 50 years later, we're dedicated to delivering cutting edge office technology across the Upper Midwest with the world class service we're known for.

The Total Office Approach

One award-winning partner for your whole office

Partner with Metro Sales to get all of your office technology needs - from printers and copiers to innovative IT and Artificial Intelligence implementations - with one, service-forward, award-winning vendor.

Experience the Total Office Approach.

Metro Sales showroom with printers and copiers on display

Awards & recognition

  • MSP 501 2026 Winner
  • Dealer ProVision 2025 award
  • Production ProVision award
  • DocuWare Diamond Club Member 2026
  • DocuWare Platinum Partner 2026
What clients say

Told straight, by the people who hired us

Metro Sales attitude and professionalism has never faltered. I never felt that I was bothering them, asking too many questions and/or too much of them. When conflicts arose, I believe the mutual respect we have for each other, allowed us to resolve conflicts or problems with a reasonable and rational outcome. The partnership we have with Metro Sales, is the best I have ever experienced and look forward to many more years of creating and making things better.

Project Manager Construction

As a long-time customer of Metro Sales and having had five units in three locations in the past ten years, I can confidently say that the Metro Sales team have provided the customer service so rarely seen in the workplace today. Our needs are unique and Metro Sales has always worked to find the most effective solution for us.

Business Manager Religious Services

Once you sign with Metro Sales, you are not forgotten about. The sale partner who signed you up keeps in touch with you the whole time to make sure everything is going well and to see if there is anything that they can do for you. They really seem to care.

Financial Controller Financial Services
FAQ

Questions people ask about Metro Sales

What businesses ask us most about who we are, how we work and what we offer. Anything else, a real person will answer today.

Ask us directly

Most companies don’t know how much they truly spend on desktop printers. By allowing MSI to manage your printer fleet you could save up to 3% of revenue on costs and cut IT calls dramatically. Let MSI handle printer service, toner ordering and management.

We boast a 3-hour service response time guarantee within the Twin Cities Metro, and either a 3 or 4-hour response guarantee at our other locations across the Upper Midwest. Our service technicians are all factory certified and have a 91.5% first-call effectiveness rate, meaning we solve your issues on the first visit, making follow-up visits rare and maximizing machine up-time.

Yes. With our in-house, secure scanning service, we regularly convert physical files like medical records, legal documents, blueprints, financial statements and more, into secure, searchable digital files. Plus, with workflow solutions we offer like DocuWare, our team can help yours automate processes like accounts payable (AP) invoice routing and HR onboarding documents.

Security is a priority focus for our team, and we take our customers' privacy seriously. Whether it's HIPAA, FERPA or another compliance framework, MSI can assist in facilitating, training and protecting your business and your data.

Metro Sales became a 100% employee-owned company (ESOP) in 2019, headquartered in Burnsville, MN. MSI has offices across Minnesota, Wisconsin and North Dakota, and services customers across the U.S.

RICOH is a leading manufacturer of printers, copiers and more. MSI has been Minnesota's exclusive Ricoh dealer since 1981, and Ricoh's #1 dedicated dealer in the country in terms of our catalog depth, having received several recognitions and awards for our service and support to customers.

MSI has received Ricoh's Eco Excellence Dealer recognition for initiatives like geothermal energy use, chlorine-free paper, and a no-cost toner recycling program. We're also active volunteers in our communities — packing meals for Feed My Starving Children, raising funds for Special Olympics Minnesota via the Polar Plunge, and running an annual winter coat drive, to name just a few.
LET'S GET STARTED

Ready to experience the Total Office Approach?

One conversation, no pressure. Tell us about your office, devices and IT, and our team will recommend a plan that fits your business and your budget.